"Market Ready thinks well beyond the traditional limits of PR program management. They are highly flexible in making themselves available on our schedule. They are very aggressive in leveraging our market success and that of our partners. They watch what is going on in adjacent technical spaces, and try to anticipate the potential impact of those developments on our messaging. And they provide ideas for our consideration, even if the concepts are outside their boundary of responsibility. We get a lot of value from our relationship with them." Alan Menezes, VP of Marketing for Aperto Networks "In today's lean market environment, Market Ready helps us develop and leverage our PR assets across the entire marketing suite. We have deep technical and management capabilities, but like everyone in our industry, we must minimize internal marketing communications overhead. We rely on Market Ready for counsel not only in Public Relations, but in also to keep messaging balance in our event management, promotions, product collateral and related areas. With their runtime in carrier and enterprise products and media, as well as hardware, software and services, they have a broad base of marketing experience and success that complements our strengths very well." Paul Bonenfant, Chief Architect for Photuris "Market Ready knows how to successfully position promising startups for leadership in technical markets. They deliver well-honed strategy and messaging, with a great sense of timing, constant attention to competitors and press opportunities, and the ability to draw on all relevant talents and strengths of the company. Market Ready was instrumental in building strong momentum for us." Tim Dixon, former VP of Marketing for Calient Networks Currently VP of Marketing, Atrica "After working with Market Ready for three years, I've experiences firsthand the growth curve of cultivating credible press and analyst attention in optical networking. It takes time, accurate representation of facts and data for external consumption, market education at the right level of detail for each audience. Jill and Tina understand the level of effort and the attention to detail needed to create credible PR relationships, and they have performed very well in building the right connections for us among the media. Dr. John Bowers, Chief Technical Officer for Calient Networks "I have worked with Market Ready through two separate launch programs at carrier startups. These folks know how to create the right trajectory for growing technology companies who are aiming for industry leadership or creation of a new market segment. They understand architectures, products, carriers, and the media who follow them. They work very effectively with lead teams in the start-up space, to prep them for impactful interviews, presentations and the right press relationships. They are a key asset in establishing PR momentum, brand identity and competitive differentiation for media audiences." Jim Greenberg, former CTO with Rhythms and MediaCenters Currently Entrepreneur-in-Residence with Redpoint Ventures ©Market Ready | 3338 North Campbell Road | Ludington, MI 49410 | 231-462-9403